Which user characteristic may not be used to change keyword bids in google ads?
Ad preference is not used to change the keyword bid for Google ads. As a part of bid adjustment, the frequency in which the ad tends to be visible is checked by taking into consideration the time, location, and how the users search.
Google ads are one of the top online advertising platforms as it gives a chance for advertisers to place a bid to showcase their ad on google search engines as well as on other sources that include mobile apps, websites, videos, etc. The advertisers can specify their services to attract the audience with the help of the best online advertising platform.