The COVID-19 pandemic changed the course for all businesses in 2020. New strategies were implemented and the way people buy and sell changed drastically. Now that it’s 2021, what is new in store of business in the realm of digital? Here are a few trends that will emerge this year that transforms the shopping experience….

We search for everything on the internet and the results appearing on the top of the results naturally catch our eyes. The largest search engine, Google, processes about 2 trillion searches per year. As the traffic increases, its algorithm is also getting sophisticated and is changed 500 to 600 times every year. This makes it…

Search engine optimization, when done right, can help small businesses gain a higher rank than larger competitors, boosting high-interest traffic to virtual and brick-and-mortar stores.  Here’s how and why this element of Search Engine Marketing (SEM) needs to be constantly revamped to add value and gain visibility with your target market. Necessity for conduct site…

There are many factors that influence SEO positioning, but we are going to see seven positioning hacks that can help you improve the visibility of your website. Here’s how you prepare your website for the challenges that search engines and the digital marketplace could bring in 2021. So be sure to apply these helpful SEO…

QUESTIONS  When building a keyword list for a display network campaign, you should do which of the following? ANSWER  A better way to connect with the customers is to add keywords relevant to the website a user visits.   Display Network Display Network is another variant of Google ads network building method where multiple network…

Question Which user characteristic may not be used to change keyword bids in google ads? Answer Ad preference is not used to change the keyword bid for Google ads. As a part of bid adjustment, the frequency in which the ad tends to be visible is checked by taking into consideration the time, location, and…