ASO in Store
The higher your apps ranks top in the app store, higher is the number of potential visitors . subsequently the increased number of potential visitors get transformed in to increased number of downloading rates. App optimization actually targets on this principle. This is the technique used to rank your apps top in the app stores as well as search results. Thousands of apps are now being available in app store, so it is very important to use this secret weapon to get bring your app to the top position.
How to do app store optimization
Android and IOS app store optimization
There are 5 components in app optimization in android platforms.
App title: This is the most important element in app store ranking. Choose the most apt and descriptive title as possible.
Paly store description: This is the portion for describing uses and benefits of your apps using the keyword and app title.
App downloads: search engines promote android apps on the behalf of the number of apps downloaded. More is the downloading rate , more is chance of ranking top.
Positive reviews :The number of both positive and negative reviews also affect your rank in Google play store. Higher number of positive reviews leads to more downloads and higher rankings.
IOS platforms also uses certain tips in app optimization. The most important one is to include a video. Like android plat forms IOS platforms also uses titles and subtitles to describe the app. Positive reviews are also an important at score meter.
Benefits of app sore optimization
Increases visibility: Applied ASO technology helps in increasing the visibility of your apps.
Increases potential customers : App optimization helps in attracting more targeted and relevant customers
Higher ranking: helps in promoting your business and to rank higher in search results
Increased downloads: Increased downloads means more customers and more profits.
Competitions: Applying app optimization helps in withstanding tight competitions in the market
Increases credibility: App optimization helps in increasing the trust worthy and credibility of your apps as people usually trust the top results.
App store optimization does not earn instant results, but it is a lengthy process. With a constant and efficient app optimization you can keep your apps stable and competition resistant.