Having attractive content is very important to retaining customers on your webpage. However, making them visit your other related pages is also difficult. You can instead use pillar pages to make it simple and make potential clients browse to all of your related pages.

Pillar pages are a bunch of central links organised into a brief about a specific piece of content. They have sublinks for detailed content on each subtopic.

The guide will cover more on how exactly the pillar page works. It allows businesses to cover multiple topics in a single page, how it benefits the business owner and how you can create one.

What is a pillar page?

People always ask what are pillar pages and the simple answer is that it is a general overview of a broad topic which has links to in-depth subtopics which readers can read at their interest.    

Pillar pages have information organised with links where one can click on links to have more information on a given topic. The links lead to cluster pages. It uses backlinking from subtopic pages to pillar pages, which improves the SEO ranking of your website.  

SEO benefits of Pillar Page

Enhanced Content organisation

Get your huge amount of information into one page, and links ensure that it is not clustered. Visitors can get all information on one page and they do not need to shift and which reduces their bounce rates.

Improved Internal Linking

With internal linking from cluster pages, provide clear structure of your webpages to search engines, and links increase trust towards your site and thus improve your SEO rankings. Such internal linking allows visitors to better explore all of your content.

Better keyword optimization

Due to different subtopics you can integrate the range of keywords in your pillar page and this increases the chances of getting more traffic based on keywords.

Improved User engagement

A content which offers all information on one page in a simple layout is more attractive and reduces the bounce rates. It increases user engagement rate, and this signals search engines towards positive authority of the website and thus increased rankings.

Steps to create your pillar Page

Now that you know that the Pillar page is about organising information and links, there are detailed steps to it.

Seeking help from a digital marketing agency to create your Pillar page helps. Yseo is one of the known seo companies Kerala known for its unique content creation which is short and engaging.   

Define content strategy

Identify a broad topic which relates to your field or product that further aligns to your business needs and values.

Do research

You need to find the popular keywords, topics which are missing on the rival pillar page and content which is searched more. Seek expert guidance to get things as planned.

Outline the structure

Create the roadmap throughout your content that has the main title, subtopics and sub-subtopics in each cluster page that specifies detailed information. It acts as the layout for web crawlers to analyse your pillar page for rankings.

Develop cluster content

Create attractive and informative content for each subtopic and main page. Ensure to have a backlink to your pillar page from each subtopic.

Optimize for SEO

Ensure to add internal links, Meta descriptions, and keywords throughout your content, header tags and more. Further use images and call to actions to engage the audience.  

How can we help?

Business owners often think of creating the content on their own and organising it, but seeking help from experts is necessary as they know where the keywords get the best recognition. They create the most appealing content.

They offer the best content layout based on product, needs, content size, number of topics, and provide professional back-linking strategies to improve SEO strategies. Get your budget-based seo package with “Yseo”.

Our professional writers from diverse backgrounds offer unique yet attractive content and strategically placed keywords and internal backlinks. Let’s give it a try with a free meeting scheduled over a call.  

FAQs

1. How to create a Pillar page?

Your pillar page must cover all common topics and questions which a new visitor might have , yet not too long. Ensure to have a cluster page for major topics and combine them.

2. What are great pillar page examples?

Suppose your pillar page budget-friendly friendly travel tips” then have general content on strategies for travel for various travellers. In each subtopic, you can suggest accommodation, budget- based eating, and transportation tips. It will keep your visitors engaged.