Google Ads are usually one which runs a bid or deal every single time it has an available ad space which can be on a search result, or even on a blog or some kind of news sites, or even on some other web pages.Since 2000 after its inception, Google AdWords has greatly affected the entire digital marketing world. It actually started with just less than 350 advertisers, but today it has grown into more than one million advertisers whom helps others to grow their business.
When we search for something in google, there are numerous things you can actually do to get your website at the top of the results, but those strategies are hard to make it happen and it will takes a lot of time. Those companies or enterprises that are willing to pay to be catch the sight can appear first.
Ads Bidding strategies
A google ad bidding represents the sum of money that you are willing to spend on a given keyword for a single click in Google Ads listings. These ads bidding will decide whether your ads must show up in search results or not. That means the actual position of your google ads depends on your ad rank which in turn depends upon your bids. One of the bid strategy is maximize clicks. This is actually an automated bidding strategy, where you need to set your average daily budget and the google ad system will automatically manages your google ads bids to bring up and get the most possible clicks that needed to fulfill your budget.
Another bid strategy is to set a manual CPC bidding where you will have provisions to set bid strategies for each google ad group, or for individual AdWords. Then if you find certain keywords or AdWords are profitable, then you can go for manual bidding strategies and change bidding strategy AdWords accordingly.
Another set of automated bid strategies which revamp for conversions or for set of conversion values. Google ads smart bidding normally uses machine learning techniques to optimize your bids to maximize clicks on your google ads across your ad campaign.
Among the numerous bidding strategies, one should select the best bid strategy to achieve your goals. One of them is CPC bidding strategy, where you should increase the number of visitors on your website. Cost- per- click or CPC bidding strategy will be good for your campaign, if you focus on maximum clicks by generating more traffic onto your website. Pay- per- click or PPC bidding is also another automated bid strategy where a bid is placed for getting a secure google ad placement at the top of the search results.
Consider your goals
As you know each bid strategy will be suited for different kinds of google ad campaigns and advertisements. For google ads bidding, you need to check five basic goals, together with your existing campaign settings.
- For your customers to do a direct action on your website you need to go for smart bidding techniques and need to make some changes on your current bid strategies
- To improve the traffic to your website by simply focusing on clicks then Cost-per-click (CPC) bidding will be the best bidding strategy for your google ad campaign.
- To improve your brand awareness by engaging on impressions then you can go for cost-per-thousand viewable impressions (vCPM) bidding strategy to make sure that your google ad is in front of customers.
- For running your video ads and thereby increase your views then can go for cost-per-view (CPV) or even cost-per-thousand impressions (CPM google ads) ad bidding strategies.
To focus on your google ad visibility, try any one of the given bid strategies:
- Target Impression Share: By following this technique, you can automatically sets bid strategies either automated or manual with the only aim of showing your google ad on the top of google search results.
- CPM google ads: this is a bid strategy where you will get paid according to the number of impressions which means the number of times your ads will be shown on YouTube or on any other google related websites.
CPM can be either tCPM or vCPM. tCPM is a keyword bidding strategy where you can set an average bidding on the amount you are willing to pay and thereby optimizes bids to maximize your google ads reach. Wheras v CPM is a manual keyword bid strategy in which you can set the highest bid amount to pay for every thousand views on your google ads.
One of the smart bidding strategy is to maximize conversions on your google ad words. Its major benefit is that it will automatically allow your bids to receive the most conversions from your google ad campaigns within your allowed budget. And if you are a person who is looking forward to make a huge leap in the number of conversions nevertheless of the budget then the above said bid strategy is best suited for your business. And also it will be a great choice if you are launching a new product or even want to sell any remnant products.
In these bidding strategies, when a search is likely to happen, then those AdWords will takes the archived data of your earlier campaign into account and will thereby automatically increase your bids. If you closely check your google ad bid costs and use an alternative budget for your ad campaigns then you can make sure that you are opting for this bidding strategy. And one more thing you need to keep in mind is that google ad bidding strategies like maximize conversions strategy does not go along with a shared budget.
Another type of automated bidding strategy is target search page location which automates bidding across a large number of campaigns, google ad groups and keywords to makes sure that your ad is there on the top of Google Search Results.Usually this google ad bidding strategy focusses on position of your ad and its visibility and there fore will be only suitable for brand awareness