The COVID-19 pandemic changed the course for all businesses in 2020. New strategies were implemented and the way people buy and sell changed drastically. Now that it’s 2021, what is new in store of business in the realm of digital?
Here are a few trends that will emerge this year that transforms the shopping experience.
1.Social media will take over e-commerce
Social media platforms such as Instagram and Facebook has made selling your products online a lot easier in 2021. Most of the retail brands are already using Facebook Marketplace and Instagram store. Now as e-commerce is taking a turn, your customers can shop from your store, without leaving the app at all, making shopping easier and streamlined.
2.Consumers demand brand that can predict
We have entered an era of digital technology where brands have limitless information about their customers. With this, customers expect the brands not only know where to be but also have what to buy next and what other options are available and when they should buy. A personalised shopping experience is demanded by the customers.
3.The realm of virtual events is here to stay
According to most leading seo agencies in Kerala, the concept of virtual events will outlast COVID-19 and will always be in the future of digital. This is mainly because virtual events are easily accessible by many people and the turn out is higher than physical events. Another reason for this transformation is that virtual events have a higher return on investment. Next event your brand is hosting can cost less than nothing.
4.Streamling social media
Most brands are reducing the number of social media platforms they are on in 2021. This is because there are many platforms from Fb to TikTok and managing a strong presence on all can be confusing and time consuming. Handpicking a few platforms that can give you the highest return on investment is recommended by most digital marketing agencies in Kerala such as YSEO.
5.AR technology will take over digital media
With Facebook buying Oculus and many more patens for augmented reality, the digital marketing gurus of leading seo agencies in kerala predict that digital engagement will be dominated by AR. Contact your digital marketing agency to learn more about AR digital engagement as it will be a must have tool in the future.
6.The digital transformations will stick around post-COVID
With COVID-19, our digital experience was enhanced by a fathom and all the transformation and innovations made life easier for the consumer. Starting with virtual events to shopping on social media and AR digital experiences, the world of technology and digital is changed forever. Experts on digital marketing predict that the world of digital marketing won’t ever be the same they recommend that brands must keep up with the innovation to have the cutting edge on digital.
YSEO is one of the leading digital marketing agencies in Kerala and with centres across the island, we can offer you cutting edge digital solutions where ever you are located at.