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Offline SEO

Offline SEO can be defined as a work done offline on websites to achieve high search engine ranking.  By this process one can make changes in website title, tag, design, layout and URL. For example, building quality links to improve page rank of the website is a type of offline optimization. In off line SEO one can do Web Site SEO with Other supporting sites such as article sites, blogging sites and so many others. It is very useful in improving the website ranking, getting more traffic and visibility to a website. There are many factors that affect the offline SEO. Some of them are discussed here:

Factors Affecting Offline SEO

Following are the factors which affect the off line SEO

  • Quality link building
  • Social media presence of the website
  • Directory submission
  • Forum postings

Quality link building is used in offline SEO for improving the website ranking. Social media presence of web site refers to the extent to which the website is active on social media networks. The presence of the web sites in popular social media networks increases the reputation of the website. Forum posting makes a lot of impact on offline optimization. If someone is participating in a forum posting there is a chance to get a link from the forum to the website which will result in the improvement of the page ranking.Techniques and strategies in Offline SEO

Following are the most commonly used SEO techniques and Strategies.

  • Social Networking
  • Blog Posting
  • Social Bookmarking
  • Press releases
  • Article writing
  • Forum discussions
  • Classified submissions
  • Question and answers
  • Comment posting
  • Business and Local Listing & yellow pages
  • Photo sharing
  • Video marketing
  • Link exchange
  • Cross linking
  • Widget or Gadget development
  • PPC Ad Campaign
  • Document sharing
  • Community creation in social networking sites.
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