Basic / Fresher SEO Interview Question & Answers

1. What is SEO?

It is the method of changing the rank of a web page or a website in the search results of a search engine.

2. What are the Types of SEO?

There are mainly two types of SEO are present: On Page Optimization and Off Page Optimization.

3. What are the SEO Techniques available?T

wo SEO Techniques are: White Hat SEO and Black Hat SEO which is also called as Negative SEO.

4. What is On Page Optimization?

On-page optimization gives outcome to a web page or website ranking on Search Engine Results Page. This will regulate your webpage by page coding or by you.

5. What is Off Page Optimization?

Off Page Optimization is a type of SEO which is not regulated by your page coding. Link building, Image Sharing, Blog posting, Document Sharing, Info graphics submission, Video Sharing, Increasing Page Authority or Page Rank, Getting high quality links from relevant sites and Article submission are the few examples of Off-page optimization.

6. What do you mean by Page Rank or PR?

For every web page, Google will give a rank, which is called as Page rank. Normally page rank ranges from 0 – 10. Google Web Search Engine algorithm is responsible for calculating the page rank of every web page.

7. What is a Back link?

Back links are the incoming links to your webpage or website and getting these back links from good PR and relevant site is always better for your site.

8. What is an out bound Link?

An outgoing link or outbound-link is a link from your own web page or website to another web page or website.

9. What is a keyword?

Keyword is a particular term used for searching through Search Engines like Google in order to get outcomes related to your searched question.

10. What is Anchor Text?

Anchor text is also known as link text or link label or link title, which is a clickable hyperlink. This is used to increase your webpage ranking by receiving the incoming links after clicking the contained keyword.

11. What are organic results?

Organic results are the page views which come directly via SERP and not from any Off Page Optimization.

12. What is Googlebot?

Googlebot is a kind of software used by the Google as a search bot to index a webpage. This software collects the information from every webpage by doing the crawling, caching and then indexing of a webpage.

13. What is a Meta Tag?

You can observe many Meta tags being used in HTML coding, but the important ones are the four Meta tags. They are: Meta Title, Meta Keywords, Meta Description and Robot tags.

14. What tools do you use for doing SEO?

Most common tools used in SEO are: Google Analytics, Google webmaster tools, Alexa, Open site explorer and Website grader. Nowadays you can also find some paid SEO tools like spydermate, seo Moz and bulkdachecker in market.

15. What is Google Sandbox?

This is the place where the fresh and less authoritative sites were kept for a certain time period, till their establishment in the search results. This may happens due to the building of so many links within a short time span.

16. What are the limitations of title and description tags?

Title tag can be normally between 50-68 characters and Meta description tag can be around 140 – 150 characters.

17. How will you increase the Page rank of a page?

To increase the page rank of your web page, you must build more backlinks from high page rank websites and authority sites.

18. How will you treat Web standards while optimizing a website?

I usually apply the web standards from the W3C while optimizing the web page, which help that site to get more points from Google to improvise page rank.

19. What is 301 redirect?

It is a kind of process to redirect the user from an old page URL to a new page URL.

20. What is Cloaking?

Clocking is the procedure of using some deceptive techniques which allows the user with a different version of the website than that presented to the search engines.

21. What methods would you apply for decreasing the loading time of a website?

We can use the external style sheets, minimum images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.

22. What are webmaster tools?

It is a free service provided by the Google to get the information about the indexing data, backlinks, search queries, crawl problems, malware complaints and XML site map.

23. What is robots.txt?

It is a kind of text file utilized to provide the instructions to the crawlers about the caching and indexing of a website, directory, domain or a file of a webpage.

24. What is Keyword Density?

It is a very important factor to increase your web page ranking. Keyword density is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.

25. What is Cross Linking?

It is considered as one of the best strategy that can come in handy to yield high search engine rankings, by leveraging several domains owned by you.

26. What is the latest algorithm update by Google?

the latest update done by November , its called BERT Update, The Google BERT update affected too many websites and traffic dropped many websites

27. Google Still Use Robots Noindex ?

No, Officialy google announces that google no longer obey robots.txt file, its stopped from September first week and the same time google release another tags for no index information to google

28. What stands for E.A.T in Google SEO ?

expertise, authority, and trustworthiness – its mainly used for maedical sites and YMYL Sites

29. What Does YMYL means ?

YMYL stands for: Your Money, Your Life. E.A.T applied on this types Sites

Advanced Interview Questions

Q: After implementing distinct SEO methods for a site, if you haven’t got any improvements. What would be your next step?

First i would trouble shooting issues, then again analyse the relavancy of the keywords aftr that study competitive analysis too. afterr complete the basic step i willcheck the pages are indexed or not if not go to webmaster and giving google for fetching

Q. Whats the difference between Google analytics and google search console?

Q: What do you know about Keyword stemming?

It is trick to find out root word from search . For instance, a keyword like “house design” will be split to the word “house” by stemming algorithm that turns it possible. Thus, the search result appears on the screen will contain the word “house” in it

Q : What is cloaking?

Answer: Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to the user’s browser. These techniques do not come under the guidelines of search engines.

Question: What mistakes you should avoid while optimizing the website?

The main mistakes that should be avoided are filling keywords in webpage, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc

Question: which user characteristic may not be used to change keyword bids in google ads?

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