The COVID-19 pandemic changed the course for all businesses in 2020. New strategies were imp
We search for everything on the internet and the results appearing on the top of the results naturally catch our eyes. The largest search engine, Google, processes about 2 trillion searches per year. As the traffic increases, its algorithm is also getting sophisticated and is changed 500 to 600 times every year. This makes it easy for the search engine to provide the desired content to the user. Effective search engine optimization (SEO) makes sure that the page will rank high in search results. Keyword Mapping is the big enchilada in this process. It is the process of mapping keywords obtained by keyword research to a particular page on a website so that the searcher intent connects with the content of the page.
Know the Searcher Intent
To be successful in SEO, one must know the searcher intent and the keywords or key phrases that can be matched to this intent so that the website is displayed on top of search engine results pages (SERPs) and is easy for the search engine’s algorithm to connect the site based on the same. A user searching for ‘SEO company in Bangalore’ might wish to see services, institutes or might be searching just for the sake of information. While a person searching for ‘SEO agency in Chennai for companies’ is more precise in the way he describes his intent to the search engine. There are immense SEO tools available online, of which any one you find trenchant can be made use of to enhance keyword mapping. Many parameters like the traffic, search volume, CPC, keyword difficulty…etc will be displayed against related keywords when you search the keyword in it. Export the data and copy it into your spreadsheet. Choose keywords that have really good search volume. Also, find keywords that satisfy the same queries from the website. You can make a search of your own in the search engine by keywords and phrases to find top-ranking websites related to the topic. Copy the URL to your SEO tool and select keywords based on the same process. It’s up to you how many keywords need to be mapped, maybe one or two or more depending upon the content. Once the spreadsheet is done, you can start working on it. Making a keyword mapping document based on keyword research matters much. Another advantage of keeping this document is that it avoids repetition of content on your website. Take for example; you post blogs regularly on your website or for the company or client. A keyword mapping document will help you from posting similar content after a year or two. You can better update the existing content in your blog.
Work with Content Building
“Content is king”, wrote Bill Gates in 1996. You have a great opportunity to work with the content building process if the website is being developed. Even though this opportunity is limited if you are working on an existing website, you can work with the content building if new pages are created. This allows you to stuff desired keywords on the page. You can later map this to focus keywords and supporting keywords. This can increase organic traffic on the page as well. No matter how good you optimize you cannot keep the user in for long if he finds the content irrelevant. Stuffing desired keywords during content building is of the first magnitude to attract organic traffic which in turn adds up the revenue.
Avoid Keyword Cannibalism
When you map two pages of the project site with the same keywords or they rank the same for queries made to the search engine due to similarity of content, the pages of the same website compete within themselves. This is called Keyword Cannibalism or Keyword Cannibalization. Briefly, your pages are competing within themselves to rank high on Google! It shows only two results from a domain. Seldom does it show more than that unless the content seems helpful to the searcher. You can check this by yourself by just googling your keyword. If both of your results are on the top two results, then it doesn’t matter. Consider changing concordant keywords or change the content if the pages are ranking low in results. You can map distinct keywords to one webpage but do not map identical keywords to different webpages.
Check with the Search Engine
Search your keyword on Google. Check the results and analyse whether the one chosen by you is apt for the content. If the top results that the search engine gives you for the keyword you’ve entered don’t relate to the content, consider changing the content. You can either change the content or the keyword. Try mapping this keyword to a different URL.
Keyword mapping is imperative to on-page optimization. You will come up with top rankings in search results with this strategy. YSEO has solutions for queries that might come up to you. Check out more here.
lemented and the way people buy and sell changed drastically. Now that it’s 2021, what is new in store of business in the realm of digital?
Here are a few trends that will emerge this year that transforms the shopping experience.
1.Social media will take over e-commerce
Social media platforms such as Instagram and Facebook has made selling your products online a lot easier in 2021. Most of the retail brands are already using Facebook Marketplace and Instagram store. Now as e-commerce is taking a turn, your customers can shop from your store, without leaving the app at all, making shopping easier and streamlined.
2.Consumers demand brand that can predict
We have entered an era of digital technology where brands have limitless information about their customers. With this, customers expect the brands not only know where to be but also have what to buy next and what other options are available and when they should buy. A personalised shopping experience is demanded by the customers.
3.The realm of virtual events is here to stay
According to most leading seo agencies in Kerala, the concept of virtual events will outlast COVID-19 and will always be in the future of digital. This is mainly because virtual events are easily accessible by many people and the turn out is higher than physical events. Another reason for this transformation is that virtual events have a higher return on investment. Next event your brand is hosting can cost less than nothing.
4.Streamling social media
Most brands are reducing the number of social media platforms they are on in 2021. This is because there are many platforms from Fb to TikTok and managing a strong presence on all can be confusing and time consuming. Handpicking a few platforms that can give you the highest return on investment is recommended by most digital marketing agencies in Kerala such as YSEO.
5.AR technology will take over digital media
With Facebook buying Oculus and many more patens for augmented reality, the digital marketing gurus of leading seo agencies in kerala predict that digital engagement will be dominated by AR. Contact your digital marketing agency to learn more about AR digital engagement as it will be a must have tool in the future.
6.The digital transformations will stick around post-COVID
With COVID-19, our digital experience was enhanced by a fathom and all the transformation and innovations made life easier for the consumer. Starting with virtual events to shopping on social media and AR digital experiences, the world of technology and digital is changed forever. Experts on digital marketing predict that the world of digital marketing won’t ever be the same they recommend that brands must keep up with the innovation to have the cutting edge on digital.
YSEO is one of the leading digital marketing agencies in Kerala and with centres across the island, we can offer you cutting edge digital solutions where ever you are located at.
