We search for everything on the internet and the results appearing on the top of the results naturally catch our eyes. The largest search engine, Google, processes about 2 trillion searches per year. As the traffic increases, its algorithm is also getting sophisticated and is changed 500 to 600 times every year. This makes it easy for the search engine to provide the desired content to the user. Effective search engine optimization (SEO) makes sure that the page will rank high in search results. Keyword Mapping is the big enchilada in this process. It is the process of mapping keywords obtained by keyword research to a particular page on a website so that the searcher intent connects with the content of the page.
Know the Searcher Intent
To be successful in SEO, one must know the searcher intent and the keywords or key phrases that can be matched to this intent so that the website is displayed on top of search engine results pages (SERPs) and is easy for the search engine’s algorithm to connect the site based on the same. A user searching for ‘SEO company in Bangalore’ might wish to see services, institutes or might be searching just for the sake of information. While a person searching for ‘SEO agency in Chennai for companies’ is more precise in the way he describes his intent to the search engine. There are immense SEO tools available online, of which any one you find trenchant can be made use of to enhance keyword mapping. Many parameters like the traffic, search volume, CPC, keyword difficulty…etc will be displayed against related keywords when you search the keyword in it. Export the data and copy it into your spreadsheet. Choose keywords that have really good search volume. Also, find keywords that satisfy the same queries from the website. You can make a search of your own in the search engine by keywords and phrases to find top-ranking websites related to the topic. Copy the URL to your SEO tool and select keywords based on the same process. It’s up to you how many keywords need to be mapped, maybe one or two or more depending upon the content. Once the spreadsheet is done, you can start working on it. Making a keyword mapping document based on keyword research matters much. Another advantage of keeping this document is that it avoids repetition of content on your website. Take for example; you post blogs regularly on your website or for the company or client. A keyword mapping document will help you from posting similar content after a year or two. You can better update the existing content in your blog.
Work with Content Building
“Content is king”, wrote Bill Gates in 1996. You have a great opportunity to work with the content building process if the website is being developed. Even though this opportunity is limited if you are working on an existing website, you can work with the content building if new pages are created. This allows you to stuff desired keywords on the page. You can later map this to focus keywords and supporting keywords. This can increase organic traffic on the page as well. No matter how good you optimize you cannot keep the user in for long if he finds the content irrelevant. Stuffing desired keywords during content building is of the first magnitude to attract organic traffic which in turn adds up the revenue.
Avoid Keyword Cannibalism
When you map two pages of the project site with the same keywords or they rank the same for queries made to the search engine due to similarity of content, the pages of the same website compete within themselves. This is called Keyword Cannibalism or Keyword Cannibalization. Briefly, your pages are competing within themselves to rank high on Google! It shows only two results from a domain. Seldom does it show more than that unless the content seems helpful to the searcher. You can check this by yourself by just googling your keyword. If both of your results are on the top two results, then it doesn’t matter. Consider changing concordant keywords or change the content if the pages are ranking low in results. You can map distinct keywords to one webpage but do not map identical keywords to different webpages.
Check with the Search Engine
Search your keyword on Google. Check the results and analyse whether the one chosen by you is apt for the content. If the top results that the search engine gives you for the keyword you’ve entered don’t relate to the content, consider changing the content. You can either change the content or the keyword. Try mapping this keyword to a different URL.
Keyword mapping is imperative to on-page optimization. You will come up with top rankings in search results with this strategy. YSEO has solutions for queries that might come up to you. Check out more here.