There are many factors that influence SEO positioning, but we are going to see seven positioning hacks that can help you improve the visibility of your website. Here’s how you prepare your website for the challenges that search engines and the digital marketplace could bring in 2021. So be sure to apply these helpful SEO hacks as soon as you can.
Use different groups, forums and social networks to generate SEO content
This SEO hack is about using groups, forums and social media accounts that deal with the subject matter of your website to get topics on which to write on your blog.
- What doubts are frequently repeated?
- What are the words that are used the most to refer to your product?
Many times there is a difference between how we call our product and what the client calls it and that can be a determining factor for your positioning
Prepare your website for voice searches
The forecast is relentless: voice searches will increase by 50% during 2021. Amazing, isn’t it? This reality makes optimizing our web positioning for voice searches a priority in 2021 and beyond.This SEO hack is very simple: we must focus on the questions that are asked in Google related to our products.To know what questions users ask we can use a million tools but with Google Trends or Google autocomplete it is enough to know what content we should generate.
Optimize your site’s footer
Gone are the days when you could put a ton of text in your website footer. In 2021, you should be strategic about the elements you include in your site’s footer. First, you need to make sure the anchor texts are descriptive and consistent with the search terms people use to find the content they want. For example, if you have multiple dental clinics in your city, you can change the link text to “find dentists near you” or “local dental clinics” instead of listing the locations and names of the dentists. Also remember that you do not need to link only to product and service pages. You can also link to your highest added value web pages, such as corner blog posts and other resource pages.
Strengthen your brand
Building your brand even better in 2021 is an SEO hack you should be doing now more than ever. Increasing your brand awareness will increase your conversions and thus your SEO rankings.
Remember, Google prefers to rank sites with reliable queries by brand rather than without them. So how do you get those queries or brand searches? Ensure users keep coming back to your site exciting and appropriate content. You might want to make some attractive offers and interesting gifts. Also, the more people enter your website or business name into Google, and the more people click through to your site from the SERPs, the higher your web page rankings will be.
Another SEO growth you can try is hijacking your visitors’ email addresses when you give them something for free, using a form on your website to collect their email addresses, or using a pop-up logout software.
Encourage to create user-generated content
Getting traffic often means keeping track of who has traffic. So one of the best SEO tricks is learning what the giant players are doing. Search engines like Google will be considered irrelevant if they don’t have content indexed from different websites to search for. YouTube and Facebook are social media sites that fill up with millions of user-generated content every month.So, if the most famous sites on the internet are driving traffic by encouraging user-generated content, then maybe it’s time for you to go this 2020-2021too. It is a common fact that people nowadays trust user-generated content more than that of conventional media.
Establish rich Backlinks
Backlinks are the core of search engine algorithms such as Google, and their importance is self-evident. Establishing rich backlinks is also the core of SEO. The ranking algorithm of search engines mainly depends on the weight value of the backlinks. Simply, the value of a website depends upon the number of backlinks included.There are many ways to increase backlinks. Among them, look up the opponent’s backlinks and follow the track of the winner is the most effective and easiest way.
If you want your site to rank high, you need a strategy for generating high-quality backlinks. The strategy should include methods such as: Placement of guest posts; Buying eternal links; Digital PR (reviews, comments, questions-answers) crowd-marketing;and other link building strategies.
Video content is a real search engine hack
Promotion of YouTube videos is a very powerful technique. Focusing heavily on Google and Facebook, many people forget about YouTube. Moreover, it is the third most visited site in the world, receiving over 3 billion views per day. Neglecting such a potential source of traffic is an inexcusable fault in promotion. Videos are promoted much easier than regular text content while getting more clicks. This is definitely a victory! By adopting this method, you can easily move to the first places in search engines. Below are some impressive data that speaks to the effectiveness of this technique:
- For video content, the possibility of entering into the top page of Google search is more than 50 times high.
- Videos in search results have a 41% higher click-through rate (CTR) than regular text results.
If there is something that will help you improve your positioning is a good preliminary analysis.The creation of a website and SEO positioning go hand in hand. If this is not the case, working on SEO will require much more effort (economic and time), in addition to that, it can generate some questions that are difficult to correct once the web is made and published.Now, if you are not too sure that you are performing all these hacks for SEO growth or if they seem too complicated for you, you can take advantage of excellent SEO services from seasoned SEO hackers.